1 January 2022
In January of this year, Forus acquired 51% of Lifestyle Brands of Colombia S.A.S. (LBC) and 49% of Forus Colombia S.A.S. (FC), with which Forus obtaining 100% ownership of these two subsidiaries. Prior to this, we operated these two firms as a joint venture with Wolverine Worldwide (WWW) in Colombia since 2012. In July 2021, Forus S.A. became the exclusive distributor of Under Armour in Colombia, for which we created UA Colombia. After acquiring WWW’s stake in our joint venture, Forus merged our three subsidiaries (Forus Colombia S.A.S., Lifestyle Brands of Colombia S.A.S. and UA Colombia S.A.S.) into Forus Colombia S.A.S. The new structure streamlines and makes our operations more efficient, so that we can continue growing in the country.