Diario Financiero
Sebastián Swett Opazo has been behind the creation of brands such as Rockford and Funsport.

El Mercurio
As of yesterday, Forus – a group linked to the Swett family that handles brands such as Hush Puppies, Columbia and Cat, among others- informed by means of an essential fact sent to the Commission for the Financial Market (CMF) that from yesterday Sebastián Swett Opazo assumed as new general manager of the company.

Brand Asset Valuator published its latest trademark study carried out by Prolam Y & R in Chile this month. The study that evaluates the level of appreciation that the local consumer has had on a brand so far in 2017 places the footwear brand Hush Puppies as a leader in the fashion sector, with a […]

The increase in sales is mainly explained by the 8.2% increase in sales in Chile, which accounted for 82.3% of consolidated sales, and to a lesser extent by sales of subsidiaries, which increased by 13,7% as a whole, driven by growth in Uruguay and Peru during 2Q’17.

In July of this year, Forus opened the first store of Patagonia brand in Peru. This brand was already marketed through the Rockford chain, but today it already has the first store in the city of Cuzco.

Hugo Ovando, CEO, spoke to the newspaper La Tercera about his year in Forus’ general management, as well as the company’s future prospects, and its growth focus for this year. Go to the article

In April 2017 the PrAna new brand was launched in Chile.

Forus S.A. has named as the new CEO, Mr. Hugo Ovando Zalazar, who will be joining the company on July 4th of this year.

Diario Financiero
The firm is strengthening its Omnichannel strategy

This year, the Swett family holding company will privilege Colombia and Peru over Chile.