Forus announces “historical” investments in 2013 with openings of up to 40 new stores

October 12, 2012 – Diario Financiero
Alfonso Swett Opazo, Executive Director of Holding talked on entering new markets, and confirmed they have been “strongly” studying Brazilian markets and looking to Mexico “again”.

News

Sebastián Swett: “Because times have changed, Forus announces its new Mission and Purpose”

17 June, 2021
At Forus, where we just celebrated 40 years of great accomplishments, we decided to reevaluate two fundamental concepts for the future that we aspire to achieve. First, our Mission, which has to do with what we do and who we do it for. The second concept is our Purpose, which has to do with what drives us and why Forus exists.
Alfonso Swett, Forus: We were able to convert from a pure retail company to a retail & digital company

21 April, 2021
President of the firm said his sales through the channel went from 6% to 35%, although he recognized the negative effect of the school season and the restriction of sales for non-essential products.
The roadmap of Forus and Under Armour:

2 February, 2021
they will complete transition in control of the business in the first quarter