May 15, 2009 – Capital magazine
It doesn`t come as a surprise to Forus its introduction in Colombia. Forus`s executive director, Alfonso Andrés Swett , was strong at the 4º Annual Investors meeting, organized by Capital magazine and Santander Global Banking & Markets. He commented that Colombia is an operation that demands a high operational cost to retail in general, bringing down to earth the opportunities that the country would offer to investors. Due to this, Forus signed an strategic alliance with the owners of around 300 stores. The idea is to add, to the 20 stores they have today, 84 from now to 2010. But carefully, Swett said that if the next year the profits of the operation doesn`t increase with this new strategy, they have decided to shut down the operations in that country.