24 de Julio 2009 – Qué Pasa

According to a consumer’s valuation level over a brand, Hush Puppies is in the top 10 position, with 98.9% of valuation points, from a total of 100 brands.
Which are the strongest brands? Has the crisis knocked their image? Which branding trends have grown in the last two years in Chile? Which brands are pure energy? Why some of them are going up and some down?
Qué Pasa and The Lab Y&R introduce the most complete brand study there is in Chile: the BrandAsset Valuator 2009.

High Profile Cases
Hush Puppies`s case is interesting for various reasons. Among the top 10 it is certainly the one who invests less in marketing communications. Despite that its commitment to constructing brands is deep. The Forus group signs as” Brands&Retail”; it means, they build their brands from the retail experience. There`s the marketing invest. Besides, Hush Puppies has a bright product, that ranks them as number one in Chile because of 3 key factors in branding issues: High Quality, it worths what it costs and deserves the payment for it. So, the satisfaction the consumer experiences is so good that it almost makes them want to leave a tip at the cash.