Our Story

Over 40 years ago Mr. Alfonso Swett S., the founder of Forus, had the vision to look beyond our borders and bring Hush Puppies, our first brand, to Chile. Since then, we expanded into Uruguay, Peru and Colombia and have added new brands to our roster, consolidating our leadership position in the outdoor, casual, action-sports and sportswear categories, among others. In the last few years, we have transformed into an omnichannel company, with Direct-to-Consumer sales channels that include not only our own store chains, but also our e-commerce websites and sales through third-party marketplaces, as well as our Wholesale sales channel. As we continue to look towards the future and continue to grow, we remain committed to our customers, who are at the center of everything we do, as we also work towards always doing the right thing for all of our stakeholders and reduce our impact on the environment.